Corporate Crypto Craze: Publicly Traded Companies Snapping Up Bitcoin in Record Trend
In a historic push into digital assets, an expanding list of publicly traded firms have quietly accumulated Bitcoin on their balance sheets, sparking what analysts dub the “corporate crypto craze.” From tech leaders to consumer brands, the trend underscores growing institutional trust in cryptocurrency as a strategic treasury asset.
Trend overview
Since early 2025, over a dozen S&P 500 companies have disclosed BTC purchases worth more than $2.3 billion combined. This run of buy-ins surpasses any previous corporate allocation phase and highlights Bitcoin’s maturation.
Major buyers
Notable names include global payment processor PayGlobal, which added 5,000 BTC, and retail giant ShopEase, allocating 1.2% of its cash reserves to the asset. Energy firm PetroHex also diversified with a $250 million purchase in May.
Motivations
Corporate CFOs cite Bitcoin’s low correlation to equities and its hedge properties against inflation. Additionally, on-chain custody solutions and insurance offerings have reduced perceived security risks for institutional treasuries.
Market impact
Corporate demand has tightened supply, contributing to Bitcoin’s recent rally above $110K. Analysts warn that large single-day sales by firms could induce volatility, but so far, buy-and-hold strategies have supported price stability.
Future outlook
As more public companies evaluate digital assets, the next wave of filings could center on smaller firms and international players. Continued regulatory clarity and improved custody infrastructure will be key to sustaining this record trend.
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